Each area is evaluated independently—and as part of a connected system.How We Evaluate Performance
Visibility - Are you showing up where it matters?
Visibility across organic and paid search, local presence through Google Business Profile, and alignment between keywords and user intent. We assess impression share relative to opportunity to identify where visibility is being missed.
Engagement - Are users interacting - or dropping off?
User behavior across bounce, scroll, and navigation patterns, along with mobile experience in the first three interactions. We evaluate how clearly users move through key pages and whether content aligns with their intent.
Conversion - Are interactions turning into real leads?
The placement and clarity of calls-to-action, performance of forms, and click-to-call behavior. We identify friction points that prevent users from turning into measurable leads.
Optimization - Is your data accurate - and driving decisions?
Data accuracy across GA4 setup, event tracking, and attribution, along with alignment to Google Ads. We assess whether your data is complete, reliable, and usable for decision-making.
Local Presence
Performance of your Google Business Profile, including reviews, photos, and engagement signals. We evaluate how local traffic translates into calls, clicks, and direction requests.
It’s not about more activity. It’s about alignment.
Performance issues don’t come from a single channel—they come from the gaps between them. This evaluation is designed to connect those gaps and provide a clear path forward.